From Business Idea to Market Launch.

No — and that's the point. We scout, qualify, negotiate and manage the manufacturing partner, but we don't own the factory. For most categories we work with a curated shortlist of 3–5 manufacturing partners, run sample rounds with you, and help you pick the one that fits your quality, margin and scale profile.

Typically 14–24 weeks end to end: weeks 1–4 on discovery, research and positioning, weeks 5–10 on brand, packaging and product iterations, weeks 11–16 on GTM, distribution and partner setup, weeks 17–24 on launch and first 60 days of selling. Simple D2C products can move faster; regulated categories (F&B, beauty, pharma) take longer.

You own everything we create — name, brand, packaging artwork, formulations (to the extent transferred by the manufacturer), digital assets, playbooks, partner database, GTM plan. We don't take equity, royalties or rights to the product. NDA + IP assignment is standard on every engagement.

Yes. The post-launch stage typically hands off into our D2C Growth Accelerator, AI Lead Generation, Distribution & Franchise Development, or ExportConnect services — same team, same playbook, designed as a continuation. You can also keep us on a fractional retainer.

A focused discovery starts in the low six figures INR; a full product + GTM sprint is in the mid-to-high six figures depending on category, complexity, packaging depth and number of markets. Manufacturing, certifications, media and influencer spend sit separately and are planned with you from week 1.