Service 02 · Acquisition System

Turn Attention Into Revenue.

We connect advertising, landing pages, CRM, WhatsApp, AI qualification and sales follow-up into one customer acquisition system — so every rupee of media spend can be tracked, qualified and closed.

8
Funnel stages
12
System components
4
Ad channels
The Customer Acquisition System

One connected funnel.
From first click to repeat business.

Each stage of the funnel is owned, instrumented and optimised. No leads dropped, no conversations lost, no spend without visibility.

Acquisition Funnel · Illustrative AD → LANDING → AI QUAL → WA → CRM → SALES → FOLLOW-UP → REPEAT
AWARENESS Ad · Landing Page QUALIFICATION AI Qual · WhatsApp · Lead Scoring CONVERSION CRM · Sales Pipeline · Appointment RETENTION Follow-up · Remarketing · Repeat AD Google · Meta · LinkedIn · YT LP Landing · Form CRM Pipeline · Score F/U Repeat · Win-back WA WhatsApp Auto AI AI Qual · Score SALE Sales · Booking RE Remarketing
Awareness — Ads & landing
Qualification — AI, WhatsApp, scoring
Conversion — CRM, sales, booking
Retention — Follow-up & remarketing
The Flow

How a lead moves through the system.

Eight connected stages, instrumented end to end.

01
Ad
→
02
Landing
→
03
AI Qual
→
04
WhatsApp
→
05
CRM
→
06
Sales
→
07
Follow-up
→
08
Repeat
What We Build

Twelve components of the system.

From the ad click to repeat business — every part of the acquisition system, owned and optimised by one team.

01

Google Ads

Search, Performance Max and YouTube campaigns built around commercial intent, not vanity clicks.

02

Meta Ads

Facebook & Instagram campaigns with creative testing frameworks, not single-image hopes.

03

LinkedIn Campaigns

B2B demand generation, ABM lists and decision-maker targeting for high-value pipelines.

04

YouTube Campaigns

Awareness, consideration and remarketing video funnels — with proper view-through attribution.

05

AI Lead Qualification

AI agents that pre-qualify, route and prioritise every inbound enquiry before a human sees it.

06

CRM

A single source of truth for every lead, conversation, deal and customer — wired across the funnel.

07

WhatsApp Automation

Instant, compliant WhatsApp conversations — welcome, qualify, follow up, book and recover.

08

Lead Scoring

Behaviour- and firmographic-based scoring so sales always knows which lead to call first.

09

Sales Pipeline

Visual stages, deal value, conversion rates and forecasts the leadership team can actually trust.

10

Automated Follow-up

Multi-touch email, WhatsApp and SMS sequences that never let a warm lead go cold.

11

Remarketing

Re-engage dropped visitors, lost opportunities and cold customers with the right message at the right time.

12

Appointment Booking

Self-serve calendars, AI booking agents and instant confirmations — no back-and-forth emails.

Outcomes

What changes when the system is connected.

Less guesswork, fewer dropped leads, and a pipeline the team finally trusts.

Lower cost per lead

Better creative testing, better landing pages and a tighter qualification loop — measured weekly.

Faster response time

AI and WhatsApp engage the lead in seconds, not hours — when intent is highest.

Higher conversion

Scored, prioritised pipeline means sales spends time on the leads most likely to close.

Repeat business

Follow-up and remarketing keep past customers active — the cheapest growth lever you have.

Build your customer acquisition system.

A 90-day paid-acquisition sprint — ads, landing pages, AI qualification, WhatsApp, CRM and reporting — built and run by one team. No handoffs, no leakage.

Build My Customer Acquisition System → Chat on WhatsApp
Frequently Asked

Questions about lead generation & sales automation.

What's actually inside the system, what we need from you, and how we measure success.

A typical engagement is 4–6 weeks to first leads in market: 1 week on strategy and tracking, 2 weeks on creative and landing pages, 1–2 weeks on CRM and WhatsApp wiring, then a soft launch. Full performance review happens at the 90-day mark.
A meaningful B2B test usually starts around ₹1L–₹3L/month in media spend. For D2C and high-intent B2C categories, ₹3L–₹5L/month lets us learn fast across creative, channel and audience. We'll right-size the budget to your category in the strategy phase.
We work across the major CRMs (HubSpot, Zoho, Salesforce, LeadSquared, Freshsales) and can recommend one based on your team size, sales motion and reporting needs. If you already have a CRM, we integrate into it rather than replace it.
An AI agent engages every new lead on WhatsApp or web chat within seconds, asks the qualification questions your sales team would ask, scores the lead against your criteria, and either books a meeting, routes to the right rep, or parks it in nurture. Humans step in only where it matters.
Yes. The engagement includes creative strategy, ad copy, video briefs, landing pages and WhatsApp conversation design. Your team provides brand assets, product truth and approvals; we own production and iteration.
A weekly scorecard covering qualified leads delivered, cost per qualified lead, pipeline created, sales velocity and closed revenue attributed back to specific campaigns. Targets are set in the first 30 days and reviewed monthly.
Pairs Well With

Other growth engines that compound this work.

Lead generation works hardest when it's paired with discoverability, strategy and operational transformation.

Stop buying clicks.
Build a customer acquisition system.

Mark N Brand Services Private Limited — AI-powered business growth, transformation and global expansion.

Build My Customer Acquisition System → Chat on WhatsApp
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